I really had fun with this website! Their beautiful existing logo gave me a great color scheme to work with, which definitely helped. One of the challenges of this design was to make it visually appealing, effective for both club members and site visitors, yet extremely easy to maintain, long-term. That meant building the site [...]
What is the purpose of your website? What do you want someone to do after they visit your website – come into your store, request a quote, make an appointment, sign up for your newsletter? Don’t build a site without having a clear goal in mind – and then don’t forget to pop the question! [...]
Did you know that the second-most-visited page on a typical website is your ABOUT US page? That’s right. Most of us want to know who we’re dealing with. Unless you’re big enough to have your brand become a household name, you’re going to have to deal with the fact that people do business with people. [...]
Today I’m starting a series of blog posts on the keys to truly successful websites. Whether you’re doing your own site or having a professional web designer do it for you, these insights should help you make smarter decisions. Keep Web Design and Navigation Simple The most basic, most important key to an effective website [...]
What if I told you that improving your website could result in up to 46 percent more customers? It’s a staggering number, but that’s one way of looking at the results of a survey done last year in the UK by 1&1 Internet. They interviewed 2000 adults, and found that 46 percent of consumers cancelled plans [...]
