I really had fun with this website! Their beautiful existing logo gave me a great color scheme to work with, which definitely helped. One of the challenges of this design was to make it visually appealing, effective for both club members and site visitors, yet extremely easy to maintain, long-term. That meant building the site [...]
Read MoreWhat is the purpose of your website? What do you want someone to do after they visit your website – come into your store, request a quote, make an appointment, sign up for your newsletter? Don’t build a site without having a clear goal in mind – and then don’t forget to pop the question! [...]
Read MoreDid you know that the second-most-visited page on a typical website is your ABOUT US page? That’s right. Most of us want to know who we’re dealing with. Unless you’re big enough to have your brand become a household name, you’re going to have to deal with the fact that people do business with people. [...]
Read MoreToday I’m starting a series of blog posts on the keys to truly successful websites. Whether you’re doing your own site or having a professional web designer do it for you, these insights should help you make smarter decisions. Keep Web Design and Navigation Simple The most basic, most important key to an effective website [...]
Read MoreI was recently approached by a prospect. After a brief phone conversation, they sent detailed specifications for a website design job, including software preferences, and a checklist of how they’re evaluating web designers. They also told me their budget. I had LOTS of concerns by this point. The idealistic part of me wanted to tell [...]
Read MoreWhat if I told you that improving your website could result in up to 46 percent more customers? It’s a staggering number, but that’s one way of looking at the results of a survey done last year in the UK by 1&1 Internet. They interviewed 2000 adults, and found that 46 percent of consumers cancelled plans [...]
Read MoreSometimes a client knows exactly what they want for a website, and isn’t interested in a lot of bells and whistles. Attorney Lori Neidel knew what she wanted the site to say. She wanted something simple, professional and affordable – and didn’t want to wait a long time to get it done. This is the [...]
Read MoreIf you’d like to add information to your Facebook Page NOW (while you have time!) but don’t want it to appear until later, you can actually pre-schedule Facebook content. There are tools for that, but it’s really pretty easy to do within Facebook itself. Go to your PAGE (at this time you can’t do this [...]
Read MoreMany people freeze up when faced with the prospect of writing. Staring at a blank computer screen when you’re supposed to be writing a blog post about your company’s new Wonder Widget only makes it worse. Here are some tips to make it easier! Think of writing a blog post as an interview. Say your favorite journalist [...]
Read MoreWhat’s the most important thing you should do if you want to make sure your website is easy to use? It’s actually quite simple. As much as you can, make sure people “get” what your site is about, what you offer, who it’s for. Right away. Obviously. On the home page. Make it self-evident. So [...]
Read MoreI’m amazed how many business websites fail to include the most important information, right up front on the home page:
Read MoreOne of the biggest influencing factors in how high a site ranks in Google is the number and quality of other sites that link to them – what we call “backlinks”. (Because they’re links back to one particular site, from another site.) If you want your site to rank higher than your competitor’s site, it’s [...]
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